Typically, when a brand announces a new product or service to the market, there’s usually an 8 out of 10 chance, that product or service already has a lot of competition. This is why it’s very important to have a very functional/creative marketing department. Why? Because they are going to need to make the product stand out. One great way to actually do this as a company is through storytelling and a strong brand image. According to research, if people love a brand story, 55% are more likely to buy the product in the future, 44% will share the story, and 15% will buy the product immediately.
(https://www.marketsmiths.com/2017/roi-brand-story/)
It’s important to know that anyone can actually base their brand image of your company based on an experience they’ve had as a customer. They don’t even have to form that opinion after a purchase. In fact, they can base it based on what someone said about your brand, maybe an influencer or a media outlet, it could come from anywhere. This is why it’s very important to tell a great brand story. At Unmuted Agency, we are the best at creating amazing brand identity. We understand the importance of storytelling and brand imaging, and we know just how to influence the things that need tweaking to make sure your brand image stands tall amongst your competition.
Indeed, you don’t necessarily have direct control over how someone perceives your brand, but, you can actually influence it greatly by your brand voice, positioning, storytelling, and social media.
Why storytelling and Brand Image is important?
Here at Unmuted Agency, we understand that the quality of your product is not always the major reason customers buy them, yes, it’s important to make quality products but it’s actually your brand image that makes your customers stick to you and make repeat purchases time after time.
Most brands put so much effort into making their products quality and forget about storytelling and brand image, this usually leaves the product made, lost in the market.
Advantages of Proper Storytelling and Brand Image
- Great storytelling and brand image create a unique first impression on your potential customers, making them want to learn more about what you have to offer.
- Proper Storytelling and Brand Image bring you out from the same background as your competition, setting you apart.
- It encourages your potential customers as well as repeat customers to make quicker decisions when buying your products, this, of course, boosts brand profit.
- Great storytelling and brand image give customers trust and confidence to do business with you. 78 percent of CMOs believe brand content is the future of marketing (http://newscred.com/article/4d5125444fcd2d72ebd17b282107d742/50-stats-you-need-to-know-about-content-marketing)
Ways to Influence Your Brand Image
Even though you don’t have any direct access to your customer’s minds, you can influence how they think of your brand. Let’s find out how.
Mission, vision, and values
If everyone knows where your brand is headed, and why they are headed there, it’d be easier to trust the process. Everything about your brand should always be in alignment with your mission, vision, and values. Any form of inconsistency will do you no good.
Take professional Brand designing very seriously.
How your brand visually appears is another important aspect that affects customers perception. You will lose a lot of potential customers the moment they find out your website layout or content is untidy. You shouldn’t be surprised! Humans are visual beings and if you’re able to display a great website (including contents), well-designed and neat, your brand image will improve greatly. This is why some of the best brands in the world have dedicated designers. Unmuted Agency stands tall as one of the best web development and design agencies in the world. Our team of experts strives to build aesthetic web pages with unique designs, guaranteed to boost your customer’s perception of your brand.
Make sure your social channels are consistent
One great way to improve your brand image is to remain consistent throughout all your social channels. A good 54% of consumers use social media to research more on products before finally deciding to pay. You definitely wouldn’t like to lose this much number of customers because they weren’t impressed with your inconsistency. The moment you fail to update your products across all your social media platform, you’re deemed unprofessional and inconsistent. Two words that will shatter your brand image. If anything, it’s best to select just one or two social media platforms that you can handle and engage customers in. Inactive pages lead to suspicion, suspicion leads to distrust and that’s terrible for business.
Why Unmuted Agency?
Unmuted Agency has amassed so many years of experience in the field of brand identity and storytelling. We are your best bet when it comes to boosting brand imagery and consequently, sales. Our team of multi-national experts ensures that your brand can be announced across all nooks and crannies of the earth, in your preferred languages. Our passion for success is uncanny, this is reflected in how we handle projects.
How do we do it?
To create great brand stories and images, we take measures that would ordinarily be ignored. They are simple, yet extremely complicated and delicate.
Consistent Tone
Our team of experts ensures to create webpages, graphics, and contents that share your brand’s voice. This is manifested across all your social media platforms as well.
Competitor Research
An in-depth analysis of the top dogs in your industry gives us an insight into how to put you right above them.
Unmuted Agency wishes to hear from you today, feel free to schedule a free consultation. Let’s share how we can boost your brand’s image worldwide!
