Building a website for your company or business is the very first step when it comes to online marketing. The next step is essentially tasking and can be quite frustrating if you don’t know what you’re doing. And that’s driving traffic to that website. Driving huge traffic to your website, means you’re able to connect with a vast audience, displaying and showcasing your products and services to them.
Let’s get right to the top 8 ways you can drive traffic to your website
- Smart Content Marketing Strategy
The base of your online business efforts should be creating engaging quality, content. We all know that people value things of great relevance, so if you are able to create great content, it’s going to start the foundation of a prosperous relationship with your potential clients. Great content is SEO friendly, which helps rank your website in search engines.
- Make use of Social Media
Research shows that most people spend their free time on social media. This is the best time and place to generate drive traffic to your website. If you can make quality posts on your social media pages, share useful and insightful tips, you’re sure to get your audience hooked. Just make sure you always link back to your website, so that your customers can find their way to your site. At Unmuted Agency, social media management is one of our strong cards. We will help create relevant and engaging posts across all your favorite social media platform.
- Consistently post blogs on your website
When it comes to driving traffic to your website, consistency is required. Make sure to always update your website’s blog section with quality content. Your headlines should be catchy and should be able to attract clicks from your audience.
- Search Engine Optimization is Gold.
You must have heard this time without numbers, search engine optimization (SEO) is very important to drive traffic to your website. The power of long-tail keywords should never be underestimated at any time. Always Make sure you pick a particular keyword or keyword for every blog post written. This will help increase the probability of it showing up in search engines. Here at Unmuted Agency, we also optimize your headlines, making sure to include your keywords in your URLs as well as your image’s alt titles. Our SEO gurus are sure to help drive traffic to your website seamlessly.
- Email Marketing is powerful
With Emails, you can simply garget segmented audiences. There are many companies out there who are so focused on driving traffic to their website through classic methods that they forget email marketing. Simply shaping your messages to meet the various needs of your customers through email can drive massive traffic to your website. Be sure not to crowd up people’s inboxes with too much mail, carefully written, simple gentle reminders on new products and services can go a long way. Unmuted Agency has unique email templates for different products and services. We also offer email scheduling plans, as well as the best email marketing copywriters in the industry. Do you know that Email visitors are the most likely to convert on forms — and people coming from search advertisements are the least likely. (Unbounce, 2021 (Source: https://www.hubspot.com/marketing-statistics)
- Partner with Influential people
One simple trick to drive traffic to your website is referral. If you can collaborate with Influential figures in your niche/industry and get them to share your products and services with their massive audience, you will be well on your way to driving traffic to your website. Just make sure you understand what appeals to their audience and create your content accordingly while backlinking to your website.
One of the first social media platforms we advise our clients to take seriously at Unmuted Agency is LinkedIn. LinkedIn is no longer just a place to find jobs, it has become the most important professional social network to find valuable content. Posting regularly (meaning content) on LinkedIn while backlinking to your website, can drive traffic to your website.
- Build Responsive Websites
Gone are the days when we had to do our browsing only by using a desktop. Today, people basically prefer to browse through sites using their mobile phones. Mobile devices, excluding tablets, generated about half of all website traffic globally. (Statista, 2020) (Source: https://www.hubspot.com/marketing-statistics)
Forcing your visitors to zoom in, pinch and scroll too much, means you’re chasing them away. Even if your site is as basic as it can be, make sure it’s very mobile-friendly. This will drive traffic more to your website, as customers are encouraged to keep coming back.
Why Unmuted Agency?
Unmuted Agency is made up of multi-national experts in various industries, who understand the basics of driving traffic to websites. We can apply several techniques, all aimed at ensuring massive traffic generation for your website which leads to more sales.
Some of the techniques employed include;
SEM
We help increase your website traffic, by marketing your website and its content across important search engines.
Social Media Management
Unmuted Agency helps you moderate your social media pages across various accounts. We engage your audience with quality content, ensuring that they are driven to your website to gain more value.
